Using Social Media to Increase Brand VisibilityPrint Now
Social media offers a powerful tool to build brand visibility. One study found that the cost of reaching 1,000 people through social media is less than half that of traditional advertising. Not only does it introduce your organization to new prospects, but it also builds relationships with them. More than half of Americans report that when they follow a brand on a social media platform, they feel more loyalty to that organization. Seventy one percent of consumers also say that when they have a positive social media experience with a business, they become more likely to recommend that brand to their friends. Given the power of word-of-mouth referrals, these recommendations can be a prime way to expand reach.
The question now becomes: how can you tap into the power of social media to boost brand visibility? Here are four tips that you can use to build your brand across platforms.
Know How Your Voice Impacts Brand Visibility
Before you start posting on social media, you need to decide what your voice will be. You want to be consistent in your tone and how you engage your audience. This voice should reflect your company culture and the values of your brand.
This consistency should also apply to the colors and logos that you post. This will help make your organization more recognizable. People will be able to connect your posts to your brand as they scan their feeds, and they will come to know what to expect from you.
Engage with Influencers
Some individuals online have amassed large followings; we refer to these people as influencers. Because of their large audience, they have the power to impact the opinions of many people online, so engaging them can boost your visibility by association.
This works best when you find an influencer who already follows you or has shown prior interest in your brand. You want to begin by showing a reciprocal interest in the influencer. Follow them and engage with their posts and activities. You then post materials that will interest them and their followers. This organic method will give you your best chance to attract their attention and encourage them to like or repost something that you posted.
When you gain this attention, your brand and content end up in front of a larger audience. This introduces your brand to several people you may not have otherwise engaged.
Post Consistently to Increase Brand Visibility
To build a strong social media following, people need to be able to count on you. You should consistently post on each of your platforms and engage your followers in conversations to build trust and dependability. As people become more likely to engage with your posts, this will expand the number of people exposed to your content. Posting regularly will also make you a consistent presence on your followers’ feeds, which will help them recognize you and build brand loyalty.
Use Images to Draw Attention to Your Posts
Social media users are drawn to images, and this increases their engagement with the content. Tweets with images receive 150 percent more retweets than text-only tweets, Facebook posts that use images will see 2.3 times the engagement of text posts, and articles with an image every 100 words will receive 2 times the number of shares.
Use quality images in your social media posts to interest more people. As your posts get shared more regularly, they will appear before a larger audience, further boosting your visibility.
Social media can be a powerful tool to build brand recognition. Consider how these tips can help you get the most out of these popular platforms.