Types of Online Advertising to Consider in 2019Print Now
New technology reshapes the way people consume information, and savvy businesses are always on top of the latest trends when it comes to advertising. At the same time, many traditional forms of advertising continue to deliver incredible results. The world of online advertising seems to change daily, but there are a handful of tactics you need to know about for success in 2019.
One of the most exciting and fastest-growing forms of media, augmented reality (AR) integrates the digital world with the physical one. Pokémon GO is one of the most successful examples of AR, as are Facebook and Instagram filters that add images to user photos. While more tools and platforms are needed before AR becomes a widely accessible form of advertising, it’s worth keeping an eye on this rapidly developing trend.
Social media advertising will continue to be one of the most effective types of digital marketing for 2019. Many social media platforms allow marketers to target by age, location, interests, and other factors. Organic social media advertising promotes brand loyalty and increases the chance that your followers will share your content with friends and family. On the other hand, paid social media advertising makes your content more visible and helps you reach a targeted audience of prospective customers. Popular social media outlets include Facebook, Twitter, Instagram, and LinkedIn.
Search Engine Marketing
Businesses have leveraged search engine marketing (SEM) since the early days of the internet. Like social media, SEM can be paid or organic. Paid SEM lets you bid on keywords and get your website listed higher in search engine results. Most search engines display paid SEM ads at the top or sides of a results page. Organic SEM, or search engine optimization (SEO), involves creating relevant keyword-rich content that will naturally rank high in search results. Whether you choose SEO or SEM, this field of digital advertising continues to grow and changes quickly. While it can be highly beneficial, it may make sense to invest in working with professional advertisers to avoid wasting time and money.
Video isn’t going away, and it will remain on top for 2019. One interesting trend is that episodic content has become popular, as TV and social media converge. For example, Facebook’s Watch and Instagram’s IGTV have become highly popular for longer form content. Whether you plan to live-stream or record videos, create episodes or short sixty-second videos, there are steps you should take before you press record. Start by defining the purpose of the video. Behind-the-scenes and tutorial videos educate and inform. Visual stories appeal to emotions and can elevate your brand awareness. Whichever route you choose, video are effective because they entertain and appeal to multiple senses without demanding too much of the viewers’ time and attention.
Native advertising has gained tremendous traction as an unobtrusive way to grab people’s attention. While other forms of digital advertising such as pop-up ads and auto-playing videos jar and repel visitors, native advertising blends the product or service with natural website content. As such, native ads come across more as recommendations than obvious product placement or paid ads.
Mobile devices continue to be the most accessible gateway to information. From checking the weather, to texting friends and family, to shopping for the latest deals, people use their phones and tablets multiple times every day. Businesses can send special offers and promotions via SMS text messages and in-app notifications to gain viewers’ attention during their everyday routines.
No matter which online advertising strategies you choose, be creative, deliver timely and relevant content, and appeal to your audience on a personal level to truly capture their attention and loyalty. Stay up-to-date on the latest trends, and pay attention to which strategies are giving your business the greatest results.