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The 3 Most Common SEO Problems and How to Fix Them

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SEO Problems

Search engine optimization (SEO) has been a staple of marketing since the early days of the internet. As search engine algorithms evolve, businesses need to learn how to best reach their audience and avoid costly mistakes. Wondering how to increase web visits organically? Learn about these common on-page SEO problems and how to fix them.

Slow-Loading Content

A slow website doesn’t just test visitors’ patience, it gets penalized by Google. In a world dominated by mobile technology and instant gratification, it’s imperative that businesses optimize their websites to provide the best user experience. So, what causes website slowdowns?

The most prominent culprits are large images. While high-resolution photos and logos can help define your brand and create aesthetic appeal, having too many or uploading them in the wrong file type can spell disaster. Try to keep all images under 100KB in size and use JPG file types. Formats like PNG and TIFF may preserve more details, but the differences are hardly noticeable on screen and aren’t worth the substantially larger size.

Unused plugins can also bog down a site. Many web design templates come with pre-installed themes and plugins that go unused but still take time to load. Left intact, these elements can pose security risks and effect performance. Other factors that can slow down your site include loading multiple CSS stylesheets, sending requests to third-party services, and creating HTTP redirects.

You can use online tools to identify speed issues and view recommendations for improvement.

The King of SEO Problems: Hollow Content

Content drives value, and Google is adept at penalizing websites lacking in this department. Recent revisions to Google’s ranking algorithm heavily penalize sites that spam keywords or publish duplicate, stolen, or spun content. Keywords are important, but must be incorporated naturally to avoid SEO problems. Consider hiring a copywriter to create timely, relevant, and original content with a few targeted keywords. In addition, publishing original photos and videos can help you rank higher in image searches.

Lack of Meta Descriptions

A meta description summarizes the contents of the web page. They appear in search results under the title and show both search engines and visitors that the page is relevant. Unfortunately, many web pages have a poorly written meta description or no meta description at all. While this may not significantly impact Google rankings, social media sites like Facebook and LinkedIn use meta descriptions for links across their platform. An effective and well-written meta description should have between 50 and 156 characters including spaces, and contain the details and benefits of the web page and possibly a call to action. If the meta falls outside of these parameters, Google may use an ellipsis or add its own description.

In addition to these tips, you should put yourself in your customers’ shoes and think about the type of content you want to see. Create valuable content first, and then optimize it for the search engines to appeal to your audience and increase your brand exposure organically.

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