How to Build Your Online BusinessPrint Now
In today’s market, your business’s online presence is just as important, if not more, than its physical location. Businesses these days come in all shapes and sizes, and many of them no longer have a storefront. Read on to learn about how you can build your online business.
Step 1: Identify a Problem and Solve It
Many businesses rush to create a product or service without making sure there’s enough demand for them, but a business can only succeed if it fills a need. So, how do you identify these unmet needs? Online forums, such as those on Reddit, are full of people seeking solutions, often to unique problems. Research keywords to identify terms with a lot of searches, but little competition in the medium of online business.
You don’t have to come up with a completely unique idea (although you can). The key is to differentiate yourself from the competition. You can accomplish this by offering more features, lower prices, higher quality, customization options…the list goes on. If you have a product or service in mind, scope out your competition and come up with ways to outdo them with fresh ideas for your own online business.
Step 3: Build Your Website
With a compelling design, easy navigation, and stand-out domain name, you have the elements of a solid website for your online business. Remember that you have a small window to capture a visitor’s attention, so skip the fluff and get to the point on your home page. Make text easy to read and the color scheme easy on the eyes. Avoid adding audio, video, large graphics, or pop-ups unless they add significant value to the visitor experience. Consult with a professional web designer and get the opinion of a focus group before settling on a design. Streamline the checkout process so customers can purchase quickly and securely. You can always add more features and improve your site over time. Many online businesses also run a blog to complement and drive traffic to their website.
Step 3: Write Compelling Copy
Place yourself in your customer’s shoes and think about what would convince you to make a purchase. How does your product or service solve their problem better than the competition? And how does your online business platform make it easier for them to reach the solution? Write persuasive, direct copy to answer these questions and win them over. Draw them in with a powerful, verb-driven headline, for example, “Make a Living Working from Home in 5 Easy Steps.” You should present the problem in an empathetic way. Share a personal anecdote, if you have one, to resonate with readers, and build trust by highlighting your experience and accomplishments. After you’ve made a few sales, you can add customer testimonials to the mix. Be sure to describe how your product or service solves the problem at hand, and wrap it up with a call to action leading them to purchase your product or services. You want to create a sense of urgency without being too overbearing.
Step 4: Market Your Business
There are countless ways to market an online business. Pay-per-click advertising is the easiest and quickest way to drive traffic to a new website. As your business grows, you can focus more on writing compelling content, blogging, video marketing, and networking/partnering with influencers in your industry. You can also offer affiliate programs which pay affiliates a commission when they advertise and sell your product or service from their website.
The most powerful way to market your online business is via social media. Facebook, Twitter, YouTube, and Instagram are powerful tools for building your brand identity, connecting with customers, creating viral content, and driving traffic to your website. To make the most of social media, you’ll want to post quality content regularly, keep up with media trends, and interact with your followers.
The keys to a successful online business are to prove to your customers that you have the easiest and most effective solution to their problem, and to stay front of mind through your marketing strategy. For more information on successful marketing of your online business, contact the experts at Cable ONE Advertising.